| abstract | The main principles behind brainstorming are the belief that quantity
breeds quality, and the deferment of judgment. Adherence to the
brainstorming rules, which are derived from these principles, should
increase the number of high-quality ideas that are generated in a
brainstorming session, and should therefore increase the chance that a
good idea gets selected for further development. This last assumption is
central to this dissertation. Eight experiments are reported. My
findings indicated that (1) productivity was not related to the quality
of selected ideas, i.e., generating more ideas did not increase the
chance that good ideas were selected; (2) deep exploration of domain
knowledge increased the originality of generated, but not selected,
ideas; (3) the selection of creative ideas was hindered by participants'
persistent tendency to select ideas that were perceived as feasible and
desirable. |
